1.Google keyword planner:
This is useful tool for keyword research. Keyword Planner is to find related keywords to your website. Google developed this tool to find more related keywords to your ads. You can search it by individual terms, by search topic & also you can use this tool for finding competitors related keywords by entering a competitor’s URL.
Cost : Free
This tool is mostly useful to find viral content or most trending content. It allows you to enter competitors’ website url & shows most performing active content. Also shows the social hares, Backlinks & so on. This will show you which content is more popular in your industry. I am using this tool to find which content gets more traffic & then generate article or blogpost.
This tool is used to find competitor’s keywords for which they ranked in google. Just put your competitors url & it will show full list of keywords for organic search & paid search. You can export keyword list into spreadsheet. This is very useful to find more ranking keywords.
4.Site Speed Tool:
This tool is used to find your site speed on google. Google consider site speed is one of the factor to get into ranked. So this is very useful to reduce your page load time. You can also analyze competitor’s site speed.
5.Open Site Explorer:
This tool is used to find valuable insight of your website. This tool is developed by Moz. It gives you information like inbound links, social engagement, Most performing pages & so on. It also gives you most useful info about Domain authority & page authority. It is measurement of strength of each page.
This tool shows you competitor’s SEO keywords & Google Adwords insight. This tool is very known for SEO industry. But you can use this tool to find out what your competitors doing with paid ads.
This tool is used for SEO audit. This tool is useful to find out competitors on page SEO audit. You can download report in pdf format. It is costly than other tool but it is giving fruitful information about the competitors site.
This tool is used for finding competitors banner ads. This was recently found to me. It looks very powerful. It allows to enter brand name or keyphrase & return relevant brand ads. This is very useful when you are spending money on google display network.
Cost : FREE for Basic.
9.Quicksprout Website Analyzer:
This tool is used for full analysis of your website. It gives you information like SEO optimization, speed, keywords, tags & Competitor comparisons.
10.Ahrefs’ Site Explorer & Backlink Checker :
This tool gives you complete overview of website, links & pages. A dashboard defined inbound links & referral pages. It also gives you information about your competitors inbound links & referral pages.
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